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Experience Design

Magnum 5 Senses of Pleasure

DisciplineExperience Design

It redefines pleasure not as something to be merely consumed, but as an experience to be reflected upon. Each room includes a concise context that illuminates the connection between the senses, memory, and culture. From the moment of entry, each space focuses on one sense.This exhibition invites you to experience pleasure with your whole body. It’s not about indulgence, it’s about awareness. About slowing down long enough to notice how your senses, your memories, and your emotions intertwine.

*Brand Experience – Food & Beverages
Immersive Experience
Immersive Technology (x2)

*Live Brand Experiences & Activations

Experience Design: DECOL Studio
Producer Agency & Experience Partner: GOSU Agency
Execution Partner: Wonderwheel
Commissioner Brand: Magnum - Magnum Türkiye
Agency: Mullen Lowe Istanbul
Visuals Support: Taha C. Yıldırım, Hazel Koyuncuoğlu, Ziya Gökoğ, Can Kungor, Mustafa Erzurum
Immersive Audio Setup: Sergen Tertemiz
Light Installation Design: Batu Güven, Bulut Ege Mumcular
Creative Coding Support: Hakan Gündüz
Sound & Music:IO Things
Interactive Room Music & Sound: Hazal Döleneken
Scent Object Design:Ecem Naz Dalmaz
Scent Production: DSM Firmenich
Technic Productions: T4 Production Techizart

Next projectEchoes of Eternity